How to set your prices as a freelance hairstylist, nail tech, or MUA

Pricing is the thing most freelancers get wrong early on. Charge too little and you burn out. Charge too much without the portfolio to back it up and you struggle to fill your diary.

Start with your costs, not your competitors

Before you look at what anyone else charges, work out what it actually costs you to do the work. Add up your supplies, travel costs, and your time.

Check your local market

Once you know your costs, look at what freelancers in your area charge for similar services. Not to copy them, but to understand the range.

Factor in your time properly

This is where most freelancers undercharge. A three-hour braiding appointment at 80 pounds sounds decent until you add the prep, travel, and gap before your next client.

Use add-ons to increase your average booking

Instead of raising your base prices, offer add-ons that let clients customise their booking.

Raise your prices when demand tells you to

If you are fully booked two weeks in advance, your prices are too low. Raise them gradually.