5 things clients look for before they book

When someone lands on your page, they have already seen your work somewhere. They are interested. But interested is not the same as booked. Here is what tips them from browsing to booking.

1. Photos of your actual work

Not stock photos. Not filters that change the colour. Real photos of real work you have done. Clients want to see what they are actually getting.

2. Clear, upfront pricing

Nothing kills a booking faster than "DM for prices." Clients want to know what they are paying before they commit.

3. Reviews from real people

A five-star review from a real client is worth more than anything you can write about yourself.

4. Policies that show you are professional

A cancellation policy is not just there to protect you. It shows clients that you run a proper business.

5. Easy, instant booking

If someone decides they want to book, the process needs to take less than a minute. Pick a service, choose a date and time, enter their details, done.